They often provide plenty of skincare tips that are worth knowing even if you don’t use their exact products. I’m a big fan of Alastin Skincare newsletters. For example, you can check the marketing guide for skincare products. If a holiday guide isn’t something that fits your brand, you can always go with some educational content about the products you sell. Use this guide not only to enrich your newsletter but also to generate leads and build your contact list. If you have a downloadable guide like this, don’t forget to mention it in your signup forms as extra value for becoming your subscriber. Promote it exclusively via email – it will add value to your newsletter campaign, boost click rates as well as sales. “Gift ideas for her”, “Gifts under $20”, etc. If you would like to receive the newsletter or have ideas. You can add videos, pop-up images, or outbound links to create an unrivaled reading experience and showcase your products at their best.Į.g. The Woodland News is published quarterly at the beginning of March, June, September, and December. Online tools such as FlippingBook can help you turn your PDFs into interactive holiday guides with a realistic page flip effect. What’s more, you can create a digital holiday guide or catalog to increase engagement and drive sales. Check out how has done it in their store.Ĭreate a “holiday guide” for your customers based on your items. Link them directly to these categories in your store. You don’t need to limit interviews to talking to experts only.
They refer to interviews with marketing leaders as fireside chats for readers’ inboxes. Along with your Christmas collection, you can also highlight the products that were bestsellers last Christmas or those that are trending right now.ī.) Highlight the different categories of recipients for your gifts: moms, dads, teenage girls, young hipsters, etc. Headstart Copywriting does the same in their email newsletter. Once you’ve created this category on your website, somewhere prominently displayed and easy to reach from your menu bar, it’s time to prepare a newsletter based on it.Ī.) Build your holiday newsletters with the main call-to-action linking to your holiday collection.
Giveaway and contest announcements: These engagement-boosting newsletter ideas are also popular on social media. And who doesn’t want their Christmas shopping out of the way as soon as possible? Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas. These easy-to-find categories in online stores save a lot of time for shoppers, they are looking for gift ideas so having them all in one place really helps to get that Christmas shopping done more quickly. Include the products that were the most popular during last year’s holiday season, and think carefully about any other products that could work as a gift for Christmas. Something that you can definitely prepare before the holiday season is a “best Christmas gifts” category in your store. Find the Features that Boost Ecommerce Growth! Get My Copy Focus on gifts